Authority and Trust are tangible business assets because consumers are more likely to spend their money with businesses (and people) who they believe in.
The words on your blog must be written authoritatively to engender trust without which potential buyers could waver and leave your site to search for another which does. One of the best ways to earn trust and authority is on the pages of your blog.
Why should you incorporate a blog in your website?
- Do you have specialist knowledge?
- Do you have products or services to sell?
- Do you want more people to know about your business?
If the answer to any of these questions is Yes, then it’s time to put pen to paper and write a blog. Well, it’s not quite as easy as that, but we’ll help make it as easy for you build an effective business blog and show you how blogging builds authority and trust online.
Building Authority and Trust
For a minute, let’s ignore the technical elements of web copywriting and think about people, we’ll come back to the technical search engine stuff below.
Put yourself in the position of your prospective buyer and then imagine two companies competing for your business. You ask each a question, but only one provides an answer. Which will you trust most?
By providing answers to the questions people have in your blog, you will build authority and earn trust and you will position yourself and your business as the expert in your field.
As a small business owner, you have already recognised the importance of specialisation. Carving your niche in a crowded market requires clever positioning and deliberate decision making.
“You would not try to be all things to all people offline, so don’t try and do it online.”
Writing for the Search Engines and People
Let’s return to the technical aspects of earning authority online. You might be asking yourself, “Does my website have authority?” or “Why does website authority matter?”
Being noticed by Google, the dominant player in the search game has become the Holy Grail for many businesses. Appearing on Page 1 of the search results can be make-or-break a business and therefore regular, unique content creation will dramatically improve your chances of being ranked highly by Google.
What Determines Website Authority and People Trust?
Website authority isn’t subjective – it is built on a handful of objectively measurable factors:
- The number of quality, inbound links to website
- The age of your domain
- The time users spend browsing your site
Two of these three factors can be affected by regular blogging. And the third can be achieved by beginning your blogging journey today. Click here to find out more about outsourcing your copywriting to Digital Marketing UK.
By writing content that shows your business has its finger on the pulse, you’ll achieve the authority you need to stand out against the competition, and earn the trust of the people who read and share your blog posts.
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