PeerIndex is a UK company, based in London, that measures your online influence using Twitter, LinkedIn, Facebook and Quora. It was founded in 2009 by Azeem Azhar, Ditlev Schwanenflugel and Bill Emmott.
Some say that your online influence cannot be measured and that these types of “scores” can never be correct or can be gamed.
However there are a number of people who use this information in a positive way to help them to understand how they can improve their social media stratagies or to increase their community even though they understand that the actual numbers may not be totally accurate.
PeerIndex is scored partially like this.
- Authority: Do people trust you enough to retweet or comment on your tweets
- Audience: How many followers do you have and do you communicate.
- Activity: How active are you on the networks.
These stats alone are a good indication to how you are using social networks and how effective your social media engagement is but that is not the only information that PeerIndex uses.
Find out more about the PeerIndex Scoring Methodology – How the PeerIndex scores work
PeerPerks – Be rewarded for being social
PeerIndex have recently added PeerPerks. If you are active on Twitter or Facebook you are then given free stuff to try before anyone else. They hope that if you like it you will share this information online, so its a little bit of advertising for the company giving the freebie too.
Today I was awarded a signed copy of my friend Mark Schaefer‘s new book – Return on Influence. Which they deliver to the UK and the US – I’ve never been able to get a Klout Perk yet being in the UK, but I wasn’t going to compare, sorry.
Groups are a great way to engage with your community. Although they were there before, they have now been redesigned so that it is much easier to find others who are influential in similar communities and the groups that have already been created.
Our PeerGroups have really taken off this month, with people building communities of professionals, regional tweeters and even business partnerships.
PeerIndex have also collaborated with The Independent to bring us the UK’s most influential tweeters list.
From The Independent - The Twitter 100 has been compiled with the help of the social media monitoring group, PeerIndex, with additional input from a panel of experts
Do you use PeerIndex,what is your score and how do you use it?
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