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What is Alexa traffic rank and how to get the Alexa toolbar

Alexa analyzes web usage from traffic data sources including their own Alexa Toolbar users to eventually create traffic rankings for websites. This essentially determines how popular a website is. Even though these scores are highly respected in certain circles, the traffic data isn't a representative sample of the global internet population, but an extensive variety of statistics taken from Alexa … [Read more...]

What is Search Engine Optimisation?

Put simply: Search Engine Optimisation (SEO) is a collection of techniques used to help search engines like Google, Bing and Yahoo to read, categorise and index the pages and posts on your website with a view to returning the best possible match when people search for particular terms. SEO considers how search engines work and what people search for, IE: The actual search terms typed into … [Read more...]